Launching a business is an incredibly exciting prospect, but it can also be stressful. One of the main challenges for aspiring entrepreneurs is to generate interest and attract customers. If you’ve recently set up a start-up and you’re looking to create a buzz, here are some top tips.
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Make your business visible online
More and more people use the Internet to find products and services. Even if you don’t plan to sell online, it’s hugely beneficial to make sure your business is visible to web users. From clothing stores and companies that specialize in delicious, bespoke cakes to dog walking services and financial advice, all businesses can capitalize on the popularity and reach of search engines and social media. Start by designing a website, which provides information about your company and the services you offer. Optimize content to improve your search ranking and include a local focus. Local SEO (search engine optimization) is increasingly influential. Studies show that over 84% of smartphone users will either visit or contact a business within a day of performing an online search.
If you’re new to the world of web design, SEO and social media marketing, it’s wise to seek expert advice. You can choose to work with a digital marketing agency or hire freelancers to set up your site, draw up and launch your marketing campaigns and track progress.
Look for local events to showcase your products
If you’re selling products, it’s a brilliant idea to look for local events where you can promote your brand, sell items and take orders. Examples include trade shows, exhibitions, food fairs, community festivals and galas. To draw attention to your stand or stall, offer free samples, make your booth aesthetically appealing and hand out customized promotional items. You can order branded sticker label rolls to enhance packaging, such as gift bags, or give away freebies with your logo on such as keyrings, pens or water bottles. Freebies and samples draw crowds and people tend to flock to stalls that have lines. Branded packaging and promotional items also help to remind customers of your business long after the event and introduce others to the company.
Incentivize referrals and reviews
Did you know that more than 90% of consumers read online reviews before making a purchase? Reviews carry a lot of weight. Once your business is up and running, try to encourage customers to leave reviews and feedback and share their experiences. It’s a great idea to incentivize referrals. You could offer the customer and their friend a discount on the next purchase, for example. Word of mouth is one of the most effective marketing methods. Try to encourage your clients and customers to spread the word both in person and online.
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Launching a new business is exciting but it can be daunting, especially if you’re waiting for the first customers to come through the door or the first orders to land in your inbox. To create a buzz around your brand, it’s a fantastic idea to make your business visible online, promote your website and social media feeds, showcase products and services at local events and incentivize reviews and referrals.
