It is estimated that 83% of potential home buyers consider the property’s photos important in their buying decision. Indeed, one thing that stands out when you interact with potential home buyers is that they have a specific vision of what their house looks like through references, videos, photos, and social media posts. Therefore, it is advisable to include visual elements like photographs anytime you sell your home. Below are some essential reasons why it is prudent to invest in professional real estate photography for this task instead of doing it yourself.
- Fast turnaround time
After listing your home on a reputable and popular site, a quick sale is the next thing you will expect. Indeed, every seller wants their house to spend as little time on the market as possible, and thankfully, real estate photography can help you achieve this. It is well-known that professionally photographed houses usually enjoy more views than similar properties with point-and-click photography. Research shows that buyers spend 60% of their time checking images and only 20% reading the listing description. Listings with professional photos are also shared more on social media, increasing your pool of potential buyers and the odds of a faster property sale.
- Save time and effort
Real estate photography is a full-time job with several aspects to cater to. Even if you have the expertise for the job, it still takes time and effort to come up with the right aesthetics, appropriate lighting, and correct angles to take sharp photos. However, you can simply outsource this task to professional photographers to save time and energy. A professional photographer will take this task off your hands and help you focus on other aspects of the home sale as well as your personal and professional life.
- Better editing
You may want to make several finishing touches to property photos you take yourself. However, you likely lack the tools and expertise to edit your photos and present them in the best light to buyers. Fortunately, professional photographers have the right software and knowledge to improve the quality of your listing photographs. These professionals can add light to dark pictures, hide crucial flaws, and eliminate unwanted elements from the field of vision, increasing the likelihood that they will be more effective.
- Sharper images than a cellphone camera
The Pew Research Center estimates that 85% of Americans own smartphones, many of which come with cameras. The quality of smartphone cameras has significantly increased over the years, but they cannot offer you the same level of sharpness and quality as professional photography. Indeed, pictures taken with a smartphone camera are often out of focus and low quality. These photos can also be backlit, blurry, and grainy, causing potential buyers to strain when viewing. On the other hand, seasoned photographers will take images using their lighting equipment, high-end DSLR camera, and home staging expertise. These photos are of higher quality and will attract buyers faster, so keep this in mind